On Being A Content Creator

What do you do when you do everything?

Everything in the marketing industry says you should specialize, focus down, offer a product. I agree, to be honest, I think it’s a much more direct route to making a secure living. But sometimes, life just throws down different plans. Some of us are just a little too creative to be contained.

You know who you are.

You do a little of this, a little of that. You spent three years learning everything there is to know about sheep, or possibly aged cheese making, or possibly both. (Those were some delicious meals.)

Then you moved on to new and different tasks. Maybe your kids got interested in archery or robotics (Both of those happened to me.) The joy is in the difference, the change and the newness. It’s only when you’re expected to be monotonous that things become a problem. The days become a little greyer, the saturation fades from life, to use a graphic designer metaphor.

Some of us need to keep moving.

Fortunately advertising has changed. Social media means that relationship is king and SEO improvements mean that real content gets noticed and prioritized rather than rewarding keyword stuffing. It’s a world where it’s not so bad to know some about a lot of things.

Sure, we’re always going to need specialists, but generalists are valuable and in this day and age, they’re rare. Our education system rewards specializations. From a degree, to a masters, to a phD. each point forces the individual to go deeper and deeper into a particularly narrow focus. That’s just how the system is structured. Being a content creator means that you need to know all kinds of things, from many specialties.

  • Psychology
  • Marketing
  • Copywriting
  • SEO
  • Graphic Design
  • Composition and Color
  • Photo Editing
  • Video Editing
  • Social Media

The truth is, I love it. I blog and then I flow into graphic design, inspired and ready to create. I get tired visually and then I move into working on social media relationships. There’s so many aspects to marketing because it’s really about communication and communication is everywhere.

The best part about modern marketing is that we’ve discovered the hard sell doesn’t work nearly as well as word of mouth. Value is found in your Insta and your Twitter feed, and even the little guy can go viral. Creating great content is a lot of fun. It’s also meaningful, because it has to be. If you’re not creating content that’s meaningful, then you’re just making noise.

It’s time to make something beautiful and valuable because that’s what works.

Content creation is here to stay. The modern world communicates with memes, GIFs, TikTok, Insta and more. There’s always a new platform. We all have to keep moving. We might as well dance along the way.

Leave a Comment