Graphic design process can be fun as well as functional.  The goal with every client is to help them solve their visual challenge within the budget, time frame, and with their target market’s needs kept firmly in mind.

The Design Process

A look inside the evolution of a logo from ideation to completion.
The final wordmark logo was for a collaboration of two different business consultants. Our goal was to create something that would blend with both of their companies while also being unique. We wanted to create something that was both organic looking and sleek.

the final logo

For a Stratgey Consultant Group

pictoral mark

simplest mark

optional mark

expanded version

Brainstorming Session:

I always start my logo process with a meeting where I can brainstorm with the client. I work to understand their values, needs, target market, and look. A logo is the distilled essence of a business. It’s my job to discover what that looks like.

working with the clients to create many ideas

As we continue with our meeting, I refine the design and try out many variations to discover what looks good and what doesn’t.  The goal is for this to be fun and focused.  Creativity functions best when we’re enjoying ourselves.

Behind the Scenes:

Once I’ve got a direction, it’s my job to apply design solutions to the client brief.  Using Adobe Illustrator I create vector graphics.  This process can involve staring at walls, looking at Pinterest, and going for long walks. Creativity is about brain management!

The Creative Process

Color choices

Color is a huge part of the process. There are a lot of ways to work with color, and I’m happy to help as much or as little as the client desires. 

I do make sure to clarify why I’m making the color choices I’m making, and always want every part of the process to be a dialogue where sound design principles are honored and the client’s needs are met.

Three Versions:

After I’ve worked up three versions of the logo design, we have another meeting. I present the ideas, fonts, colors, and process to the client for feedback and clarification.  

three variants on a theme

Checking our color options

We talk about color options, why I made the choices I did, how they’re going to use the logo and make sure that it will be functional across all platforms. 

The Final Version

After any final adjustments are made, I export the file as both vector and raster images. I make sure my clients have all the forms and file types they need to get the job done on their website, social media, and print.  I also always give my clients a copy of the original Adobe Illustrator file. That means they have the editable graphic. I want my clients to have what they need. My goal is to build relationships with all my clients build on trust and integrity. 


I offer a full range of graphic design services for small businesses including:

  • Logo Design
  • Brochures
  • Half Pages
  • Signage
  • Business Cards
  • Podcast Covers
  • Canva Templates
  • Branding and Brand Guides
  • Logo Animation
  • e-Book Layout & Design
  • Content Creation
  • Social Media Templates
  • WordPress Customization
  • Website Design

Always Creating Quality

My goal is to create a quality product for my clients, that will suit their needs. That means communication is a big part of the equation.  I actively listen and ask questions to build the brief for your work. 

My goal is to create art that communicates you and your brand. As a designer I should be invisible in the end product. My goal is to create connection between you and your target market. 

If you’d like to see my print portfolio, click below.

My Clients:

  • Golden Raven Studio
  • For Sale Near Me
  • Energy Harmony
  • F2 Business Solutions
  • HG Wyndell
  • Regent Law
  • Swallowing Trust
  • M. A. Phillips
  • Blue Blossom Homes
  • Rootead
  • JWow
  • Penny Olsen
  • Zeedia Media
  • Lyric Awakening
  • Break the Chains
  • Emerald Earth Interfaith
  • Roll With It TTRPG Library
  • Missi for Mayor
  • Studio Retreat
  • Peregrine Family Adventures
  • Adventures in Business Podcast
  • Kolele Energy
  • Breakwater Sales
  • La Fajita Food Truck
  • Agape Organic Farms
  • Non-Profitopoly
  • Good Life Foods


Let's Get you Going!

Take your brand to the next level.

A look into the process:

It's all about Communication.

The Story:

Regent Law hired me to create a podcast logo and cover image that was based on their current branding, but expanded and evolved it into a new form suitable for podcasting. 

The Challenge:

A unique visual image that also blended with the current branding.

Two aesthetics exist: the passive aesthetic of mirrors and the active aesthetic of prisms. Guided by the former, art turns into a copy of the environment's objectivity or the individual's psychic history. Guided by the latter, art is redeemed, makes the world into its instrument, and forges – beyond spatial and temporal prisons – a personal vision.

Jorge Luis Borges